A landing page is a special page created for the express purpose of “converting” website visitors — to get those visitors to take some action such as filling out a lead form or subscribing to a newsletter. If, for instance, you were running an ad campaign to generate leads online, you would point the ad to your landing page, rather than to your home page where the visitor might get lost or frustrated.
How a landing page is designed is very important. What you put on the page and where each item appears on the page can make a considerable difference. For instance, back in July when we had Khalid on the radio show, one of the things he emphasized was the importance of design to your online results:
“Images and great design — really pays off. Khalid had a client that offered mobile fax services and the image on their landing page was a mountain scene, meant to depict the ability to fax from anywhere. Their conversion rate at that time was 4%. When the image was changed and depicted a man in an airport with a laptop, their conversion rate jumped to 9%.”
Claim Landing Page Templates: free landing page templates section on the Invesp blog.
Or contact us about Marketing tools like https://www.mautic.org/.
